For professionals seeking to upgrade their skills, advance their career and successfully manage businesses of all sizes. Adapted to the digital The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital. © Solvay Brussels School of Economics & Management. All students must be able to take full advantage of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni. To this end, you will look at subjects such as: Social Media Environment: What is Social Media Optimisation? 08901 L’Hospitalet de Llobregat (Barcelona) President of Virtual Shops aDigital (Spanish Association of the digital economy). Whether you’re looking for a career change or a career boost, our EMBA offers you the tools and insights you need to lead your transformation. The speed at which new technologies have been adapted has no historical precedent. The Digital Masters Alliance, co-founded by Avi Arya and Siddharth Rajsekar, consists of 9 of the best experts from different spheres of digital. The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication. We start from a Dissemination context (“traditional marketing”), passing through an Interaction context (“digital marketing”) and finally arrive at a Participation context (“Social Media marketing”). In reality, the internet is nothing more than a communication protocol, which means it can be supported by multiple devices: TV, mobile phones, smartphones, tablets, appliances and, of course, computers. What are your rights when you give us your data? CREATING & ITERATING, ITERATING, ITERATING, etc. New paradigms are required to succeed in these sectors. Marketing and Sales Management, Master in It currently holds a leading position in Europe for research and education in the fi elds of Economics and Management. Bachelor of Economic and Business Sciences from the UCM. The mutation of marketing has had far-reaching effects over the last 20 years. This is a new digital revolution. Today, entrepreneurial initiative must be in the DNA of any business that aims to grow, diversify and expand, otherwise the market will not hesitate to “swallow it whole”. While it took the radio thirty-eight years to reach an audience of fifty-million people, and TV took thirteen years, the Internet achieved the same figure in just four years. > Transactionality and accessibility. Foundations of Digital Marketing and Electronic Commerce. In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree over four years or Bachelor’s Degree over three years). It includes a perfect balance between theory, workshops and case studies. Marketing research is the predominant tool to learn in depth about what your consumers think and value.  It allows managers to know which consumers they want to target, and where and how they can reach them.  Conducting proper research will lower business risks and help managers to set better goals for their business.  In these turbulent COVID times, purchase behaviour has changed rapidly, and consumers’ attitudes have evolved.  Companies need to keep contact with their consumers and monitor the evolution their attitudes. And affiliate platforms and email marketing campaigns are designed to bring tangible results to companies. Executive Master Business Development, Marketing & Digital Strategy Management “The program was a turning point in my professional development. This appearance of new competitors has forced traditional retail companies to establish a presence in the digital world. As mentioned above, the prospective communication of our own and/or third-party products and services, as well as the creation of commercial profiles and the transferral of such profiles and your personal data to third-party companies of Grupo Planeta, are additional forms of processing your data conditional on the consent requested from you. You will also deepen your knowledge of different aspects of trading, performance and searches. In this respect, please note that forms to exercise these rights are available on the website of the Spanish Data Protection Agency (https://www.aepd.es/es/derechos-y-deberes/conoce-tus-derechos). Vous pouvez voir un autre élément de cette galerie de 83 Lettre De Motivation Alternance … The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. If we were to list the reasons why digital economics is so important in contemporary society, the list would be never-ending; but there are certain factors that highlight the reasons why it is so important: > Limitless interactivity and connectivity. What do experimental economic experiences that economics students engage in, tell us about human nature? You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. It really enables you to flourish because you are … Il apporte une vision actuelle et globale de l’évolution de l’entreprise 2.0. plus de confiance en moi dans le travail quotidien, et d’intégrer de nombreuses références, des méthodes de travail et les outils marketing nécessaires pour aborder de façon réfléchie la transformation digitale. I register. Partenaire. The format is based on active learning. Interested parties can exercise these rights and the withdrawal of their consents, if applicable, at any time by sending written notification to EAE Institución Superior de Formación Universitaria, S.L. At the end of this Masters course, you will be capable of implementing an accurate marketing and communication strategy based on all new and currently available digital and traditional marketing tools.Â, All participants will automatically become members of the “Solvay Alumni Association” and of the BMMA (Belgian Management and Marketing Association), which will provide access to a high-quality network in marketing.Â, Jean-Pierre Aerts 2 days in March: Tuesday 2 and Wednesday 3, Hugues Bersini & Hugues Rey 1 day in March: Tuesday 16, Hugues Rey5 Days: 2 in April: Thursday 22 and Saturday 243 days in May: Tuesday 4, Thursday 6 and Saturday 8, Sandra Rothenberger2 days in June: Thursday 10 and Saturday 12, 1 day in September: Tuesday 14 (Date to be confirmed), Martine George3 days in October: Tuesday 12, Wednesday 13 and Saturday 16, 2 days in November: Friday 19 and Saturday 20. > Versatility. “The Executive Master in Digital Marketing and Communications course offers a great mix of new insights and tactics, which are easy to grasp and to implement in my job. From Promotion to Education, Entertainment & Engagement - Communication Strategy and Tactical Tools. Le master professionnel comprend également un stage de 3 à 6 mois obligatoire avec, à son terme, la rédaction d'un mémoire. Dr. in Applied Economics Rey Juan Carlos University. This unique virtual edition of Masters of Digital – DIGITALEUROPE’s flagship annual gathering – will focus on the role of digital in strengthening Europe’s emergence from the global pandemic, and look at how deeper collaboration between business, government and civil society will deliver on the goal of a stronger digital … In 18 days, from November to May. , Post office box 221 of Barcelona, or by email to, Master in Digital Marketing and Electronic Commerce, , will be responsible for the personal data, submitted on this website, by telephone, entered on any of our printed forms, obtained as a result of our relations with you, and derived from your browsing and consumption habits. or third-party companies in line with your interests, as well as to improve your user experience on our website, we create a ‘commercial profile based on the information you provide and other information derived from your consumption and browsing habits and obtained from social media . The innovative Digital Transformation MBA at GBS is the only MBA program in Germany with a dedicated, industry-wide focus on digital transformation. And all of this, in real time. Josep Tarradelles i Joan 171-175 by BNP PARIBAS FORTIS, HORECA LOGISTIC SERVICES, ICEWATCH, IDEREA CONSULTING, INTERHOST SOLUTIONS, INTERPARKING, IPM GROUP, JCDECAUX BELGIUM, JOHN DEERE COMPANY, JOHNSON & JOHNSON, JOHNSON CONTROLS INC, JUST IN TIME MANAGEMENT, KEYRUS, KHARIS CAPITAL, LOTERIE NATIONALE, LUCIMED, MAGNETIS GROUP, MAKE YOUR BRAND, MARCOM AVENUE, MERCK GROUP, MINDSHARE, ORANGE, OUTHERE, PHD MEDIA BELGIUM, PLAYMAKER, POP SOLUTIONS, PROXIMUS, PURATOS, RMB, ROCHE DIAGNOSTICS, RS PRINT, RTBF , RTL TVI, SANOFI, SAY-SO, SHAKE, SIDEKICK, SII BELGIUM, SLM, SMARTBOX, SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT, SWIFT, TAYO, TEST-ACHATS, TOURING CLUB BELGIUM, TRAMWAY 21, UCB, ULB, VISIYOU, WINDEUROPE. This module provides a forward look at the influence of technology evolution, and the issues and opportunities for society,  industry and marketing. In all cases, this primary purpose is not contingent on your consent to process the data that are not necessary for this primary purpose. Cette adresse e-mail est protégée contre les robots spammeurs. When you leave us, after these two intensive days, you will be able to imagine, create, activate and test a full force communication campaign based on an effective digital marketing strategy. Les offres d'emploi alternance sont disponibles pour tous les métiers et dans toutes les régions de France. The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data-driven marketing. Service design applies design thinking to orchestrate all front-end and back office interactions that might impact the brand experience. Module objective and content During this module, you will get to know a communication agency from the inside. Global)- Vocabulary, issues and basic concept for Digital Marketing- Vocabulary, issues and concept for Digital communication- Campaign measuring tools (Quanti, Quali, Impact, etc. EAE Institución Superior de Formación Universitaria, S.L. Formations Master 2 marketing - Communication en alternance - Trouvez votre formation sur Kelformation parmi un large choix de formations. ... School n’a de cesse de développer l’alternance, convaincue de la synergie ... 3 % DATA/DIGITAL DIRECTION / … Affiliate marketing and permission marketing are fundamental tools of the marketing of results also called "performance marketing".More and more advertisers allocate a greater part of their advertising budget to digital media where they can measure their results very directly. Communication & Digital Marketing for Fashion students follow the first-year course in Fashion & Luxury Management master… o Three Points S.L.U. o Three Points S.L.U. The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification. Director of the Generis advertising agency. General Manager for Europe at Vindico Group, B.A. This project starts halfway through the programme so that you can devote the necessary amount of time to it, and it will be supervised by one of our lecturers in order to ensure its correct execution. Therefore, in the event that you do not provide this data, we will be unable to maintain these relations. Solvay Brussels School of Economics & Management This way you will become a judge and be involved with the final project. A module-based, linear and sequential structure built around your experience. According to the Economist Intelligence Unit (EIU), 86% of marketers believe that they will manage the whole customer experience by 2020. For the first time in history, we can finalise a transaction within the same communication media: this is what we call electronic commerce. The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. With the global pandemic caused by COVID-19, consumers’ purchasing habits have evolved and marketers need to rethink their distribution strategies.  Many brands with no online presence were forced to build a digital retailing strategy to survive.  The COVID-19 crisis has accelerated the digitalization of retail.  Consumers are now, more than ever, “Omni-channel” in their outlook and behaviour – they use both online and offline channels for shopping.  Across their purchasing journey, consumers are in touch with many different channels and communication forms, both online and offline.  Managers need to provide a seamless experience across all channels to attract and retain consumers.  Physical retail will never go back to how it was before.  Retailers must rethink their stores and offer the most possible value across all channels and touchpoints.  Performance through all channels needs to be optimized.  The objective of this module is to provide students with a customer-focused framework of methods that can be used to build a successful Omni-Channel strategy. There exists a dissociation between hardware and content, so users demand access to their information from any device. While working on your final project, you will apply all the theoretical knowledge that you will have acquired over the course of the programme and use it to build an e-commerce project. This first lecture will introduce the basic concepts of data science, data mining, the importance of understanding data science, as well as data engineering and processing, big data, data-driven decision-making, data-science-capability as a strategic asset and the data scientist as a new role. Digital Marketing and Electronic Commerce, Online master’s degree that provides all the keys to selling and communicating on the internet. The legal basis for processing your personal data is to execute and maintain our relations with you, as well as the consent that, if applicable, you have given for any further processing in the form of sending our own or third-party commercial communications, creating commercial profiles and transferring this data and profile, to the rest of the companies that form part of Grupo Planeta, Only in the event that you give us your consent to this effect, your personal data and, if applicable, your commercial profile will be communicated, to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “, of this Privacy Policy. In this respect, please note that forms to exercise these rights are available on the website of the Spanish Data Protection Agency (, https://www.aepd.es/es/derechos-y-deberes/conoce-tus-derechos, If the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency, particularly when they do not believe that we have duly enabled them to exercise their rights. This module gives you a clear vision of how to create a healthy balance between price and value in Marketing 4.0. )- Using data in purchasing policies- Transparency- SEA / SEO / Referencing- Links to programmatic communications, DAY 3Social Media, Content Marketing & Influencers- Social Media- Content Strategy & Influencers, DAY 4Digitalization of the traditionalchannels of communication- Digital Direct Marketing/Introduction to e-CRM/Marketing automation- TV Evolution vs. OLV- Digital OOH, DAY 5Create your communication strategyDigital communication strategy integration in action- Briefing- Objectives / Growth drivers / KPIs- Strategic canvas (CDJ in OSEP + Blueprint) and Big Idea- Methods/Selection grids of the channels- Optimization- Creative items for attention, Marketing Research constitutes one of the most important and fascinating facets of marketing.  Providing value and understanding consumers is key. HOW DESIGN THINKING RELATES TO SERVICE DESIGN, Brand experience: The product of all Interactions between a customer and an organisation. Solvay Brussels School The Executive Master in Digital Marketing and Communication proposes an in-depth development of your skills in the various areas of marketing and communication. strategy and in the context of “value”. Original Lettre De Motivation Master Marketing Digital Alternance Lettre De Motivation Alternance … You will experience practical Digital Service Design. Will neuron transplants be possible one day and will they affect our subjective experience? But, why has the Internet brought such radical changes to the way we communicate and trade? One of the main advantages of digital marketing when compared to offline marketing is the ability to measure in real time the behaviour of users and, therefore, quickly and effectively assess the effectiveness of your campaigns. For this purpose, these companies will, in turn, create their own commercial profile with the aforementioned data and profiles, as well as any other data and profiles related to you that they may already have or obtain, all in order to ensure that the communications set to you are of interest to you as they will be aligned to your tastes, consumption and browsing habits, and commercial preferences. Juan de Aliaga N° 425, piso 7 oficina 704 We will pay close attention to the Google Analytics tool, among others. Most of the speakers are business creators or managers of Business units, who share their passion, know-how, and vision with talent and generosity.”, Philippe Biltiau During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”, “Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. As a participant you are expected to share your experience with your peers. Le master recherche comporte, lui, des enseignements essentiellement théoriques, et inclut la rédaction d'un mémoire ainsi que sa soutenance. In the second part of this module, Hugues Rey will put this development in perspective. o Three Points S.L.U. The approach of this subject is based upon providing you with the skills you need for acquiring the tools, concepts, knowledge and ideas required to coordinate a team that is able to build a successful digital asset, by analysing your needs and organising information, providing them with a brief in the most appropriate way, supervising their progress and being aware of the tools being used in the market. Digital marketing and communication in today’s world will hold no more secrets from you, because you will be a powerhouse of digital marketing knowledge from the moment you finish this module. With this aim in mind, and with the intention of supporting and promoting the final projects of the Master’s Degree in Business Innovation, the Master’s Degree in Digital Business Management and this one, the Entrepreneur Award was created, which has a value of €3,000. • Think in terms of the customer and the value that each type brings to the company. The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions: L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. Beaucoup d'entreprises proposent des postes en alternance, qu'il s'agisse d'offres en contrat d'apprentissage ou de contrats de professionnalisation.Pour faire une recherche de contrat alternance il vous suffit de cliquer sur « type de contrat » et de choisir alternance. In the … In this module we will look at the skills required to be an entrepreneur and the various stages that a startup will go through. The legal basis for processing your personal data is to execute and maintain our relations with you, as well as the consent that, if applicable, you have given for any further processing in the form of sending our own or third-party commercial communications, creating commercial profiles and transferring this data and profile to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “ For what purpose do we process your personal data?” above. Master in Marketing and Communication. The programme is aimed at professionals in communication and marketing who want to go deeper into their knowledge in marketing and digital communication. Digitalisation combined with personalisation, born from the control of data, has totally transformed the marketing approach. During this second workshop participants will be asked to discuss in groups and evaluate an analytics project proposal offered by a consultant. This activity takes the form of a group dynamic in which we ask you to assume the role of an investor and assess the potential acquisition of a stake in each of the projects presented by your course colleagues. Students of the Internation Commerce & Digital Marketing … and the new consumer journey/ What will be my next Job in Marketing? Internship and Thesis. The registered address of these companies is Av Diagonal, 662, 08034 Barcelona, They may be contacted via email at comunicacion@onlinebschool.es. very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. Executive Master in Digital Marketing and Communication, Je suis un professeur/membre du personnel, Executive Programme in Enterprise Risk Management, Executive Programme en Management et Philosophies, IT & Information Security Management Education, Executive Programme in Information Security Management, Programme in European Data Protection (GDPR), Executive Programme in Business Analytics, Executive Programme en Transformation Digitale, Executive Master in International Association Management, Executive Master en Management des Institutions de Santé et de Soins, Advanced Master in Innovation & Strategic Management, Solvay Brussels School of Economics & Management, The 4 V’s Methodology to build a Profitable Ecosystem, Market Intelligence (External / Internal Environments), Customer Centricity – Customer Insights – Needs’ Discovery, Brand Equity – Branding - Brand Architecture, Major developments in Marketing and Perception of AI. This is what our Executive Master in Digital Marketing and Communication will teach you. We bear witness to the appearance of new mass-communication media, which allow us to communicate in every direction in a highly efficient manner, in real time while removing all geographical boundaries. Today, the amount of data produced by prospects and customers engaging with marketing channels provides new opportunities for marketers to leverage more effective, targeted and personalized campaigns, track customer journeys, improve customer segmentation and predict their behaviour. Will we ever see the day when permission to smoke in a restaurant will be negotiated between people on the principle of polluter-payer? de niveau Master, notamment le programme Grande École / Master in Management. Leveraging segmentation, targeting and positioning in an increasingly digital world, you will explore ‘Design Thinking’ and develop ‘Blue Ocean’ value propositions that take into account the new ways of living both at work and at home. Advertising formats on the main social networks. More concretely, you will use Design Thinking to delve into the hearts and minds of your target audience and ideate and prototype a new conversation-driven brand experience. Using them efficiently in your daily business is another. Under certain circumstances and for reasons related to their specific situation, the interested parties can oppose the processing of their data. The program was initiated by GBS together with the House of IT and teaches fundamental and in-depth management skills against the backdrop of digital transformation. 20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! master marketing digital alternance université By on 13 novembre 2020 No Comments on 13 novembre 2020 No Comments For this purpose, these companies will, in turn, create their own commercial profile with the aforementioned data and profiles, as well as any other data and profiles related to you that they may already have or obtain, all in order to ensure that the communications set to you are of interest to you as they will be aligned to your tastes, consumption and browsing habits, and commercial preferences. In the first part of this module, Hugues Bersini will give us his vision on the influence of technology development in the next ten years. , with Fiscal Identification Number B-64273956, will be responsible for the personal data submitted on this website, by telephone, entered on any of our printed forms, obtained as a result of our relations with you, and derived from your browsing and consumption habits. Building on simple methods and concepts, you will boost your strategic and creative talent, so that you will stand out and delight both your clients and your organization. The structure, duration and content of the Master’s Degree in Digital Marketing and Electronic Commerce allows you to ensure that you fulfil the set objectives. And within this digital world, the sector of electronic commerce is growing. Strategic marketing on search engines implies having a good command of a series of key variables that interact with the search algorithms of Search Engines. … We cover planning the Paid, Shared, Owned and Earned concept. Interested parties can exercise these rights and the withdrawal of their consents, if applicable, at any time by sending written notification to, , Post office box 221 of Barcelona or by email to, . Digital Communication. o Three Points S.L.U. Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es or by post to Grupo Planeta, At. will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims. You will have to develop a global marketing strategy in a digital world. Top 100 - Global Ranking Ranked N 45 in E-Business and Digital Marketing, Worldwide. Prof. Yannis Velegrakis is a faculty member in the Department of Information Engineering and Computer Science of the University of Trento, director of the Data Management Group, head of the Data and Knowledge Management Research Program, and coordinator of its EIT Digital Master… Usability, Interaction Design and User Experience. You will learn how to incorporate your pricing strategy in the S.A.V.E.D. The best guest lecturers will bring you real cases as they did it. This processing will therefore involve cross-referencing and enhancing the databases of the various companies that form part of Grupo Planeta. The multicultural country is home to the Financial Centre, to European Union … What is our reason for processing your data? STUDY WHILE WORKING VIA E-LEARNING. Solvay Brussels School of Economics & Management In all cases, the third-party companies unrelated to our group in relation to which, if applicable, we send you commercial communications will conduct their activity in the same sectors as the companies of Grupo Planeta, as specified above, or in the sectors of telecommunications, banking and finance, travel, technology and legal services. Conceiving your marketing and communication strategy, Creating and activating your communication campaign, Testing your marketing and communication strategy. The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. As a Marketing professional you need to know the rules and how to make the most out of presence and participation within the Social Media environment. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Le rythme de l’alternance est de 2 semaines entreprise / 1 semaine Ecole. Managing Director, Hugues Bersini You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. This processing will therefore involve cross-referencing and enhancing the databases of the various companies that form part of Grupo Planeta. Neuromarketing and Market Research, Avda.

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